Want Your Company To Get Better At Experimentation? Learn Fast By Democratizing Testing

For years, online experimentation has fueled the innovations of leading tech companies, enabling them to rapidly test and refine new ideas, optimize product features, personalize user experiences, and maintain a competitive edge. The widespread availability and lower cost of experimentation tools today mean that most organizations—even outside the technology sector—conduct tests. After initial adoption, however, many of them restrict experimentation to just a handful of carefully selected projects. That’s because their data scientists are the only ones who can design...