Building a User-Centric Digital Solution
Camilla Damgaard-Sørensen
Video available soon
Camilla Damgaard-Sørensen will talk about co-creating a digital solution with end users. She will discuss how the small product team took a dual empathy approach to developing the solution and will touch on exploring AI in product development. Camilla will share insights on:
Developing a user-focused digital solution without mandate and support – finding creative solutions to creating space for the team to work on the project
Taking a dual empathy approach to understanding jobs-to-be done for both the end-users and internal stakeholders and project sponsors
Co-creating with users – and involving internal functions including the business, developers, and innovators in a 3-day hackathon event to uncover opportunities
Engaging the business in co-creation – and creating evidence and demonstrating relevance to need and value to the business
Exploring AI for product development – reframing ways of thinking and vibe coding the concept to test and determine feasibility at speed
